The cosmetics entrepreneur Doe Deere has been turning the industry on its head for a number of years and believes having a complete understanding of her brand, and its direction is one of the most important aspects of creating a successful business. Deere has seen her own direction change over the course of many years, including the initial launch of her own clothing line under the Lime Crime name; Deere has explained the creation of the brand was based around the the sale of her unique clothing creations via an Online marketplace.
Looking back seems to give Doe Deere a sense of nostalgia for a more innocent time Online when she plucked the name Lime Crime from her own imagination when she needed an Online marketplace name for her account. The brand itself began to take shape when Doe Deere took seriously an idea she had when concentrating on her sewing line, which was to develop her own skills as a cosmetics producer to create the brand now known around the world as Lime Crime; Doe Deere found it difficult in both her personal and business life to find cosmetics that shared her bold color choices and cruelty free, vegan philosophy.
The business of Lime Crime may have grown and expanded over the years since the 2008 launch of cosmetics brand, but the Lime Crime founder still loves to spend the majority of her days working on the marketing and developing aspects of her business. Each day in the life of the Russian born and New York educated sees the CEO of the Lime Crime brand meet with key figures in the business to make sure the direction and focus of the brand remains on those agreed upon in an extensive business plan.
Despite the fact Doe Deere is now busier than ever before she always makes sure she keeps space in mos days to continue the development of the Lime Crime brand through an interest in the marketing and research aspects of the company.