Fabletics has managed to become one of the most prolific companies when it comes to the sale of clothes for women. There are a ton of women that are interested in clothing from a company such as this. It has become one of the most incredible companies for people that want to get clothing that is comfortable and affordable. That is a very rare combination, but it is obvious that Kate Hudson has been working hard to bring this type of clothing into stores and to anyone that wants to buy clothes online.
There are literally thousands of different styles that one can choose from when they sign up for Fabletics. It is interesting for some people that have never visited the website to find out how many different selections are available. Some people will simply check out as a guest when they shop, but many other people may sign up for the VIP membership. When they sign up as a VIP member they get the chance to save money and there are also other fun perks available. This is what Kate Hudson uses as a competitive advantage against Amazon.
Fabletics has become one of the companies that women look for when they are trying to build their wardrobe. Many women may go to department stores if they’re going to simply pick one or two garments for their work out. Women that are trying to build a wardrobe, however, are going to want to engage with a company that has an abundant number of choices. That is why this company has become the leader in this type of clothing. It gives people access to a wide selection of clothes that are not found anywhere else.
This company has managed to even compete which other bigger companies like Amazon. Many people may not see how this is possible in the early stages of development, but Fabletics is the type of company that has managed to grow in a way where it can compete with Amazon. This staggering amount of growth has a lot to do with the presence of Kate Hudson on social media. She has proven that her brand is unique, and the large variety of clothing may be more than what Amazon can actually offer. Amazon offers a large variety of clothes and other products, but Kate Hudson and her Fabletics brand is exclusive to clothes only. That means that it is a brand that will be perfect for anyone that simply wants to check out athletic clothing only.
The cofounders of Fabletics already had a business model in place to get this company to the point that it is at right now. People were already familiar with the sister company JustFab so that made it much easier for consumers to embrace what Fabletics brought to the table. Fabletics has become the best company for athletic females.