The Fabletics Brand is the Best Brand for Athletic Women

Fabletics has managed to become one of the most prolific companies when it comes to the sale of clothes for women. There are a ton of women that are interested in clothing from a company such as this. It has become one of the most incredible companies for people that want to get clothing that is comfortable and affordable. That is a very rare combination, but it is obvious that Kate Hudson has been working hard to bring this type of clothing into stores and to anyone that wants to buy clothes online.

 

There are literally thousands of different styles that one can choose from when they sign up for Fabletics. It is interesting for some people that have never visited the website to find out how many different selections are available. Some people will simply check out as a guest when they shop, but many other people may sign up for the VIP membership. When they sign up as a VIP member they get the chance to save money and there are also other fun perks available. This is what Kate Hudson uses as a competitive advantage against Amazon.

 

Fabletics has become one of the companies that women look for when they are trying to build their wardrobe. Many women may go to department stores if they’re going to simply pick one or two garments for their work out. Women that are trying to build a wardrobe, however, are going to want to engage with a company that has an abundant number of choices. That is why this company has become the leader in this type of clothing. It gives people access to a wide selection of clothes that are not found anywhere else.

 

This company has managed to even compete which other bigger companies like Amazon. Many people may not see how this is possible in the early stages of development, but Fabletics is the type of company that has managed to grow in a way where it can compete with Amazon. This staggering amount of growth has a lot to do with the presence of Kate Hudson on social media. She has proven that her brand is unique, and the large variety of clothing may be more than what Amazon can actually offer. Amazon offers a large variety of clothes and other products, but Kate Hudson and her Fabletics brand is exclusive to clothes only. That means that it is a brand that will be perfect for anyone that simply wants to check out athletic clothing only.

 

The cofounders of Fabletics already had a business model in place to get this company to the point that it is at right now. People were already familiar with the sister company JustFab so that made it much easier for consumers to embrace what Fabletics brought to the table. Fabletics has become the best company for athletic females.

Let Amazon Beware: Here Comes Fabletics

In these unsettled economic times, you have to have a great marketing plan to launch a new endeavor. Furthermore, if your intended competitor is Amazon.com, that plan better be more than great; it better be awesome.

 

Welcome into the ring, Fabletics, a tyro in the online retail market ready to give Amazon some competition. Currently, Amazon commands 20% of the online retail market and Fabletics is making a successful bid for a part of the business specializing in high-end, high-fashion exercise clothing.

 

Fabletics is armed for the competition with some interesting, innovative ideas. To attract a customer base, Fabletics offers a complete exercise outfit for about $20, a token fee that can hardly cover more than shipping.

 

That initial offering comes with VIP membership in Fabletics. This means that each customer who takes advantage of the low introductory outfit offer enrolls as a Fabletics member agreeing to consider the curated monthly offerings the company ships.

To sweeten this already super-sweet deal, Fabletics includes a ‘get out of jail free’ process that is hard to beat. Each month, customers have the option of declining a shipment even before it ships.
 

When they receive a shipment, the clothing is chosen based on each customer’s stated preferences for color, clothing type and preferred form of exercise; this is the unique touch of Fabletics. Unlike many membership programs, they do not ship every member the same articles of clothing each month. They send each customer clothing that they think will appeal to them based on their previous shopping patterns and on the information they provided. This is less like online shopping that having a personal shopper at their command.

 

Supporting this cutting-edge approach to membership, Fabletics brand is based on high quality, unique, fashion-forward styling. Customers will not see five women dressed as they are on their next trip to the gym. Additionally, this program aims at a higher level of customer satisfaction and hopefully, retention.

 

Using a plan they call reverse showrooming, they are now opening a limited number of stores in targeted areas in which the clothing is already selling well. These stores follow the customization process defined by the online membership.

 

They offer clothing similar to the successful offerings in the area rather than carrying a full merchandise line. As a further innovation, Fabletics builds on the membership concept in the stores so that all member purchases are credited to their VIP accounts.

 

However, Fabletics current success is more than just basic customization.

Fabletics offers real variety in their offerings, including bold colors, interesting patterns and innovative designs. Bringing this level of variety to the customer’s door each month is successfully creating a dedicated foundation of repeat customers and helping to advertise the brand as increasing numbers of members wear and chat up the products.

 

Maybe Amazon doesn’t have to start a major restructuring today as a result of the Fabletics challenge, but they better look behind them; Fabletics is catching up.