Doe Deere Changing the Makeup Game

Doe Deere is an innovator in the beauty and makeup industry. Deere became frustrated when she couldn’t seem to find makeup in the vibrant colors she loves the most. She started her own line of makeup products bringing her unique style and love for unicorn like colors to life. Doe Deere started out creating her dream in the comfort of her own home. She founded the company Lime Crime Makeup with the idea that every boy and girl can express themselves in their own way. Learn more: https://www.limecrime.com/pages/our-founder

 

The packaging of the cosmetics is pretty and unique. The original Venus Palette is one of her best sellers. With colors that resemble bruised fruit, opalescent shells, rustic browns, golden ivory, an over-ripe nectarine color, dusty stone, deep burgundy, luminous cornflower blue, mossy green, corduroy, pumpkin spice, nebula black, and a rich burgundy brown just to name a few. These colors make it possible for you to paint your face and create a piece of art. Each eye shadow product will not fall out or fade throughout the day.

 

Her brand quickly took off with the help of social media, especially Instagram. Thousands of makeup artists with a large following began creating makeup tutorials using Lime Crime cosmetics. Makeup consumers became awe struck in seeing how unique looks can be created with colors unlike anything seen before. Deere takes pride in the fact that every product in the Lime Crime brand is 100% cruelty free. In 2008 right before Halloween, Lime Crime Makeup was launched. A off the wall range of lip colors called Unicorn Lipsticks were launched back in 2009. In 2012 she introduced a line of Velvetines which are a liquid lipstick that other brands started to copy. Learn more: http://doedeerefam.com/

 

Not only is she a savvy businesswoman, she encourages other women to take the risk and do what they love. She continually speaks out at entrepreneurial conventions inspiring women to get started creating a business they love. Doe is a real go-getter that refused to give up on her dream. She oversees every aspect of product development and nothing less than stellar gets passed her.