Understanding Her Own Brand Is Important To Doe Deere

 

The cosmetics entrepreneur Doe Deere has been turning the industry on its head for a number of years and believes having a complete understanding of her brand, and its direction is one of the most important aspects of creating a successful business. Deere has seen her own direction change over the course of many years, including the initial launch of her own clothing line under the Lime Crime name; Deere has explained the creation of the brand was based around the the sale of her unique clothing creations via an Online marketplace.

 

Looking back seems to give Doe Deere a sense of nostalgia for a more innocent time Online when she plucked the name Lime Crime from her own imagination when she needed an Online marketplace name for her account. The brand itself began to take shape when Doe Deere took seriously an idea she had when concentrating on her sewing line, which was to develop her own skills as a cosmetics producer to create the brand now known around the world as Lime Crime; Doe Deere found it difficult in both her personal and business life to find cosmetics that shared her bold color choices and cruelty free, vegan philosophy.

 

The business of Lime Crime may have grown and expanded over the years since the 2008 launch of cosmetics brand, but the Lime Crime founder still loves to spend the majority of her days working on the marketing and developing aspects of her business. Each day in the life of the Russian born and New York educated sees the CEO of the Lime Crime brand meet with key figures in the business to make sure the direction and focus of the brand remains on those agreed upon in an extensive business plan.

 

Despite the fact Doe Deere is now busier than ever before she always makes sure she keeps space in mos days to continue the development of the Lime Crime brand through an interest in the marketing and research aspects of the company.

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Living a Healthy Life with Sweetgreen

 

Nathaniel RU

Nathaniel RU was born and brought up in Pasadena, California. In the year 2007, Nathaniel accomplished his BS in finance from Georgetown University’s McDonough School of Business. He majors in restaurants and living a healthy life. He is an entrepreneur and co-founder of sweetgreen, a fast healthy salad joint that is popular for its delicious meal.

 

Sweetgreen

Nathaniel Ru, Jonathan Neman and Nicolas Jammet are the Co-founders of Sweetgreen in Georgetown. According to Neman, the love of food, the desire to solve problems and the need to invent better ideas made them a team. Unlike their parents who were prosperous entrepreneurs, their little knowledge about the food industry became the essential factor in starting their company.

 

Due to the scarcity of better resources, it encouraged them to work hard in providing long lasting and quality ingredients. They seeked guidance from restaurant vendors in Georgetown and were able to build their company using the knowledge they attained from school. The trio learnt about the values on how a product can influence a community, they also incorporated community service, thereafter launching Sweetgreen in Schools in the year 2010.

 

The program became popular and grew across the country, however, with rising challenges they decided to introduce an event called Sweetlife, a food and music festival, this brought masses of people together. Different musicians participate in this event, to mention a few, Calvin Harris, The weekend and Avicii Currently, the event has grown throughout the country. Practice what you preach, this is what Nathaniel Ru and his colleagues believe in. Therefore, they came up with values that encourage them to make sweetgreen prosper. The values are: keep it real, Make an Impact, Add the sweet touch, think sustainably and Win, win, win.

 

Sweetgreen’s aim is producing a delicate and fulfilling salad, this is what drives Nathaniel Ru, Jonathan Neman and Nicolas Jammet on the value of their product.

 

Over the years, healthy eating in different campuses around Georgetown has massively improved, and the trio were pleased with the results. They hope that the students will be able to venture into more options of better dining, therefore gaining more knowledge and knowing the necessity of living a healthy life.